Marketing On LinkedIn

Why LinkedIn’s Acquisition Of Bizo Is A Big Deal For Digital Marketers

Published by on August 6, 2014 in Marketing On LinkedIn
LinkedIn announced it’s buying business-to-business (B2B) digital marketing company Bizo for $ 175m. The move didn’t grab as many headlines as some of the summer’s blockbuster deals, such as Apple’s purchase of Beats by Dre, but it might be the acquisition that has the biggest impact on the marketing world. […]

10 Interesting Digital Marketing Stats Weve Seen This Week Part 5

Published by The Linkedin You on June 16, 2014 in Marketing On LinkedIn
Once again we round up some of the most interesting digital marketing statistics weve seen in the past seven days or so. This week it includes mobile advertising, digital salaries, email benchmarks, Instagram, online grocery shopping and the World Cup. For more of the same, download the Econsultancy Internet Statistics […]

The Art and Science of Content Marketing (Infographic)

Published by The Linkedin You on June 16, 2014 in Marketing On LinkedIn
Content marketers work in two spaces: the lab and the studio. The lab is the place where we sift through the mountain of data at our disposal—data that grants us unparalleled insights into the purchasing process. We can track our buyer’s online behavior, craft campaigns around the trends and habits […]

Social Media Marketing Mistakes to Avoid

Published by The Linkedin You on June 13, 2014 in Marketing On LinkedIn
We’ve all seen how social media marketing can take a small business and make them a worldwide, household name. Social media takes word-of-mouth and elevates it to a whole new level. When social media marketing is handled properly it can help a business achieve success. However, if it is not […]